Creative Strategy
Case Study
Foster
& Kin
Creative strategy for Techleap with Foster & Kin
Jan - March 2021
Techleap is a non-profit organisation that empowers Dutch start-ups and scale-ups to move forward. For the launch of BOLD — a subcommunity within Techleap comprising of the Netherlands’ 300 most prominent tech founders — the company organised a full-day event with a program revolving around three main themes: attracting capital, internationalisation and DEI (diversity, equity and inclusion).
After winning a competitive pitch, Foster & Kin was tasked to run the Diversity, Equity and Inclusion element of the event. We decided to hone in on one aspect of DEI—promoting balanced leadership—rather than on the theme as a whole, as it is often associated with difficulties or overlooked. Balanced leaders make others feel welcome and safe — they are capable and trustworthy — and therefore they are more likely to foster an inclusive work environment.
DEI happens organically throughout the company as a result of balanced leadership, instead of becoming a numerical target that is only prioritised by DEI project teams. We were able to transform this idea into a captivating work of art that was both engaging and accessible for the audience.
Nadine was hired by Foster & Kin to work on the pitch and the strategic outline of this project.
Created by Foster & Kin
Produced by UNI_VERSE
Creative strategy and direction Tony’s Chocolloqium
Tony’s Chocolloquium – a play on the word ‘colloquial’ for conversational lectures –was created to showcase how other outspoken change makers from diverse industries are shaking up the status quo, because a fairer world needs more than just fairer chocolate.
Case Study
Tony's Chocolonely
Tony's Chocolloquium for Tony's Chocolonely
May 2021
The 5-part series takes the form of 10-minute video chats between host Amelia Høy –actor and activist – and 5 social activists who have brought about positive systemic change in their respective industries.
These include upskirting activist Gina Martin who implemented a new law in the UK, sustainable textile creator Borre Akkersdijk who is influencing supply chain transparency, shared economy Hello Tractor appmaker Jehiel Oliver who is disrupting the outdated agricultural ecosystem in Africa, women’s financial liberator Chetna Gala Sinha who is revolutionizing banking in India, and political power adaptor Saikat Chakrabarti who is reshaping US politics with candidates like Alexandria Ocasio Cortez.
Tony’s Chocolonely strives to be a leading brand in driving social change. They have taken responsibility for their role in the cocoa industry, re-worked the supply chain, and proved that chocolate can be made on more equal terms. Their sweet solution is their chocolate bar, produced according to their five principles.
But, a fair society isn’t just built by a fair cocoa industry alone. Tony’s understands that an equitable world doesn’t exist in the vacuum of one industry and rather—as this series shows—that social change can only happen when we do better in all areas. As consumers, as voters, as humans.
Nadine pitched the idea for the series, developed the strategy, co-created the format and guided the production. This project has been realized in close collaboration with creative agency We are Duffree.
Case Study
Chuck Studios
Strategic support Culinary Identities for Chuck Studios
Jan - March 2021
Creative agency Chuck Studios translates the positioning and values of food brands into unique culinary equivalents. Not only do they make products look tasty, , they also transform them into a distinctive brand asset.
The strategic yet practical tool they developed ensures that food brands ‘speak the brand’. It’s like a visual identity, but for food and drink products.
